This Privacy Policy describes how SERAVA (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.serava.eu (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

1. Introduction

At SERAVA, we are committed to protecting your privacy. This Privacy Policy outlines how we collect, use, and safeguard your personal data in compliance with the EU General Data Protection Regulation (GDPR) and other relevant data protection laws.

By using our website, services, or products, you consent to the practices outlined in this Privacy Policy.

2. Data Controller

SERAVA operates as the Data Controller for the purposes of GDPR. If you have any concerns or questions regarding how we process your data, you may contact us directly:

Contact Email: hello@serava.eu

3. What Data We Collect

We collect and process the following types of personal data:

• Personal Identification Data: Name, email address, telephone number, shipping address.
• Financial Data: Payment details (on Stripe, Inc.).
• Usage Data: Information about how you use our website, products, and services, including IP address, browser type, and activity logs.
• Order and Transaction Data: Details regarding orders, shipping, billing, and product preferences.

4. How We Use Your Data

We collect your personal data for the following purposes:

• Order Processing: To process and fulfill your orders, including shipping and payments.
• Customer Service: To provide customer support, handle inquiries, or respond to feedback.
• Marketing: To send promotional content or updates about new products, discounts, or offers (only with your consent).
• Website Improvement: To monitor and analyze website traffic to improve user experience.
• Legal Compliance: To comply with legal obligations and to defend against any legal claims.

5. Legal Basis for Processing

We process your data under the following lawful bases:

• Performance of a Contract: Processing necessary to fulfill your order.
• Consent: For marketing and promotional emails, which you can withdraw at any time.
• Legitimate Interest: For improving our products and services, fraud detection, and safeguarding our website.
• Legal Obligation: To comply with regulatory and legal requirements.

6. Who We Share Your Data With

Your data will be shared only when necessary and in compliance with GDPR:

• Service Providers: Shipping companies, payment processors, and other third parties essential for fulfilling orders and providing services.
• Legal Authorities: When required by law or in response to valid requests by public authorities (e.g., law enforcement).
• Business Transfers: In the event of a merger, acquisition, or asset sale, your data may be transferred to the new entity.

We ensure that any third parties who process your data comply with GDPR and that they only use your data for specified purposes.

7. International Data Transfers

If your data is transferred outside the European Economic Area (EEA), we ensure that adequate safeguards are in place, such as:

• Standard Contractual Clauses: Binding agreements that guarantee data protection standards similar to GDPR.
• Privacy Shield Framework: For data transferred to the United States, where applicable.

8. Data Retention

We will only retain your data for as long as necessary to fulfill the purposes outlined in this policy:

• Order-Related Data: Retained for a minimum of 5 years for legal and tax compliance.
• Marketing Data: Retained until you withdraw consent.

After the retention period expires, your data will be securely deleted or anonymized.

9. Your Rights Under GDPR

You have the following rights under GDPR:

• Right to Access: Request access to your personal data and how we process it.
• Right to Rectification: Correct inaccurate or incomplete personal data.
• Right to Erasure: Request deletion of your data under certain conditions (e.g., no longer needed for processing).
• Right to Restrict Processing: Request temporary halting of data processing.
• Right to Data Portability: Request your data in a structured, machine-readable format.
• Right to Object: Object to processing based on legitimate interests or direct marketing.
• Right to Withdraw Consent: Withdraw consent for processing your data at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

To exercise any of these rights, please contact us at hello@serava.eu

9. Your Rights Under GDPR

You have the following rights under GDPR:

• Right to Access: Request access to your personal data and how we process it.
• Right to Rectification: Correct inaccurate or incomplete personal data.
• Right to Erasure: Request deletion of your data under certain conditions (e.g., no longer needed for processing).
• Right to Restrict Processing: Request temporary halting of data processing.
• Right to Data Portability: Request your data in a structured, machine-readable format.
• Right to Object: Object to processing based on legitimate interests or direct marketing.
• Right to Withdraw Consent: Withdraw consent for processing your data at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

To exercise any of these rights, please contact us at hello@serava.eu

10. Security of Your Data

We are committed to securing your personal data. We use various security measures, including encryption and access control, to prevent unauthorized access, disclosure, or misuse of your data.

11. Cookies

We use cookies and similar tracking technologies to personalize your browsing experience and improve website functionality.

12. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or our data processing practices. Any updates will be posted on this page with the date of the last update indicated at the top.

13. How to Contact Us

If you have any questions, concerns, or complaints about how we handle your data, please feel free to contact us:

Contact Email: hello@serava.eu